Intended or not, your business constantly makes impressions on people. You could even argue the true goal in all business resides in forming positive impressions — after all, time and money are most often spent on the things that felt good or seemed impressive even before the point of purchase.
Each one of us makes impressions based on our communication style. How we look, how we act, how we sound, and how well we address the needs of others...all these things determine the way others see us and our businesses.
So what are you doing about your next first impression?